The British Council is a very diverse organisation with a shared purpose and values. So it is crucially important that all parts of the British Council are seen to be members of the same family.

If we are to sustain the future of our brand’s reputation, our credibility and our relationships with partners, we must make our audiences and stakeholders aware that the many different resources, projects, events and other activities we deliver are brought to them by the British Council.

This requires careful management and a logical brand structure, so we know how to manage the relationship between our family of brands and those of our partners.

To avoid any confusion, please read and refer to the guidelines (see Create section), and apply the brands as described.