COMMUNICATE

	KEEPING OUR PURPOSE IN MIND
	OUR PERSONALITY
	OUR TONE OF VOICE

What our tone is and what it's not

Using personality and tone

Using a checklist

Talk to your audience

Some examples of tone

Check tone and message

Check that your communicating

OUR VISUAL IDENTITY

Our name

Our logo

		Our typeface
		Colours
		Images and photography
		Strapline and legal descriptor
		Using our identity standards

LIVE

	HOW WE BEHAVE
	TURNING VALUES INTO BEHAVIOURS
	OUR APPROACH TO HUMAN RESOURCES
	PUTTING OUR VALUES TO WORK
	WE ARE ALL PART OF ONE FAMILY

CREATE

	THE BRAND STRUCTURE
		Brand structure design guidelines
		Brand positioning or 'mapping'
		When do we create a new brand?

USING OUR VISUAL IDENTITY

		Using our name
		Using our logo
		Using our typeface
		Using our colours
		Using images and photography
		Using our strapline and legal descriptor

USING OUR IDENTITY STANDARDS

		Advertisements
		Banner
		Brochures
		CD onbody
		Certificates, name badges and tent cards
		Corporate toolkit
		Email signatures
		Environments
		Folders
		HTML / enriched emails
		Invitations
		Posters
		Powerpoint slides
		Signage
		Stationery
		Websites

PROMOTIONAL TOOLKIT

		Choosing your activity area
		Selecting your product
		Localising your product
		Internal layout styles
		Choosing images
		Supplied images

CONTACT

DOWNLOADS

	LOGOS
	FONTS
	GRIDS
	Photo library / data protection forms
	TOOLKIT TEMPLATES

		Arts
		Development services and governance
		Education
		Exams
		Learn English
		Science
		Sport
		Corporate
		Toolkit photograhy

USEFUL PDFS