LOGOS
There are two main corporate logos – a
positive version and a reversed (optically adjusted version).
Always reproduce the positive version against light
(or white) backgrounds and the reversed version against dark (or black)
backgrounds.
In addition to the positive and reversed versions, there two commonly
used colour options provided, which are based on the positive version
artwork. For further information or artwork versions of any other logos
please contact:
Tony Bains, Head of Design, Marketing and Customer
Services
T +44 (0)161 957 7239
F +44 (0)161 957 7257
tony.bains@britishcouncil.org
Normally, the corporate logo should be used but please check with your
commissioning department – you may be asked to use one of the
divisional, regional, descriptor or country logo variations depending
on the brief.
These files are saved as Adobe Illustrator EPS
outlined vector files.
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British
Council corporate logos |
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The zip files contain: black logo, white
logo, Pantone 295 logo and two-colour logo.
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Print
use only
The EPS files are vector graphics whichare
drawn in paths. This allows the designer to resize images freely
without getting pixilated edges as is the case with bitmapped
images. The vector format is generally used for in printing while
the bitmap format is used for onscreen display.
(EPS format)
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Screen
use only
The JPEGs attached should only be used
on screen based applications and cannot be enlarged without loss
of quality. JPEG files should never
be used for printed applications.
(JPG format) |
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Partner
logos |
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The Chevening logos along
with guidance on their usage can be found
here.
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Before using partner
logos please make sure that you read the appropriate brand guidelines
thoroughly. |
