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Managing the brand

 

This section is where you and your designers can find the necessary brand guidelines, detailed information on how to use our visual identity correctly, and the promotional toolkit, which is designed to help make our publications consistent and cost-effective.

THE BRAND STRUCTURE
  Brand structure design guidelines
  Brand positioning or 'mapping'
  When do we create a new brand?
USING OUR VISUAL IDENTITY
  Using our name
  Using our logo
  Using our typeface
  Using our colours
  Using images and photography
  Using our strapline and legal descriptor
USING OUR IDENTITY STANDARDS
  Advertisements
  Banner
  Brochures
  CD onbody
  Certificates, name badges and tent cards
  Corporate toolkit
  Email signatures
  Environments
  Folders
  HTML / enriched emails
  Invitations
  Posters
  Powerpoint slides
  Signage
  Stationery
  Websites
PROMOTIONAL TOOLKIT
  Choosing your activity area
  Selecting your product
  Localising your product
  Internal layout styles
  Choosing images
  Supplied images
QUICK REFERENCE GUIDES
  Quick Guide 01 – Logo Identification
  Quick Guide 02 – Logo colour and position
CONTACT
Managing the brand

 

 

 


© British Council 2008