This toolkit gives you all the resources you need to run an effective promotional campaign for all your in-country activity. It contains design templates for a range of promotional items across each of the main British Council activity areas. The templates are ready to use – simply take them to a designer or printer with instructions for how to adapt them for your local context.

The toolkit was originally designed to cover the following activity areas and services: Arts, Development Services and Governance, Education, Exams, Learn English, Science, Sport and general corporate design.

Since the UK operations re-structure, some of these areas may no longer be relevant; however the principles of structure and colour can still be used to differentiate between projects and activity areas.

The toolkit has been developed in consultation with offices and customers around the network. The templates have been designed around a simple grid, which allows the consistent placement of elements on the page.

Each sector has a unique colour and style associated with it, together forming an integrated, co-ordinated set of products. The colours and layouts are mandatory and should not be altered. In special circumstances, where cultural implications make a colour inappropriate, contact Design Department (UK) who will supply an alternative colour scheme.

This toolkit provides full artwork, including text and images, for all products within Learn English and Exams. For all the other activity areas, artwork is provided for the fronts and backs of all documents with placeholder text and low-resolution images. Suggestions for sample copy are included on the Managers’ CD as well as guidance for choosing images.

Please note that brands such as Education UK, Chevening and IELTS have their own unique identities and are therefore not covered by this toolkit.

There are two main advantages to sharing and using this toolkit:

1.Consistency

It ensures consistent application of the British Council’s corporate identity, including style, messaging and photography and it enables you to create regional products that integrate with other localised promotions, offering a visually seamless customer journey.

2. Cost savings

As the toolkit provides design layouts for common product types, there is no longer a need for external designers to design publications from scratch each time. Examples of layout spreads are included to guide designers in the production of materials that don't have full artwork templates provided already. Managers should instruct suppliers to break costs down fully to ensure that unnecessary design concept time is kept to a minimum.

While use of this toolkit is not mandatory, all offices are encouraged to use it wherever possible. Using the toolkit to produce generic and repeat products will free up time and budgets, allowing you to focus your efforts on more targeted, bespoke, time-bound campaigns.

The templates contained in this pack have been designed so that they can be further developed, and we plan to refresh the layouts periodically.

Important:

Please do NOT modify the designs by asking your designers to:

break the fixed position of the grids;

add new graphic elements; or

change the style of the photographs other than in the ways indicated in this toolkit..

	Download Toolkit (3 mb)