The British Council name is a core element of our identity. It represents more than 75 years of history and achievement and is recognised worldwide.

The name should never be:

shortened to ‘the Council’ or ‘BC’, except where ‘BC’ is used strictly for internal purposes (such as ‘BCWorld’ on the intranet)
translated on the telephone, in print, online or on signage, except where this is a legal requirement (and then only with the approval of Design Department)
preceded by the word ‘The’ or ‘the’ on signs, for copyright or when writing addresses and job titles; in all other cases, our name should be preceded by the word ‘The’ or ‘the’.

To avoid repetition of ‘British Council’, use ‘we’, ‘us’ and ‘our’ (which is more in line with the brand’s tone of voice) rather than referring to ‘the British Council’ in the third person.

DO WRITE

Opportunities offered by the British Council
The British Council connects people worldwide with learning opportunities
British Council, 10 Spring Gardens, London SW1A 2BN
© British Council
Director Communications, British Council
I work for the British Council

DO NOT WRITE

Opportunities offered by the Council/Opportunities offered by British Council
British Council connects people worldwide with learning opportunities
The British Council, 10 Spring Gardens, London SW1A 2BN
© The British Council
Director Communications, the British Council
I work for British Council